Nice to meet you!

As a classically trained musician turned AdTech leader, I blend creativity, technical expertise, and strategic execution to deliver products users value, trust, and adopt. My cross-disciplinary career spans PR, sales, operations, UX, and product marketing — a path that’s given me a unique lens on building products and bringing them to market. I balance data-driven strategy with human-centered design, translating complex ideas into market-ready solutions that drive measurable growth.

At adMarketplace, I lead product marketing and AI product design to shape GTM strategies that redefine consumer search experiences across some of the world’s largest publisher platforms. Along the way, I’ve driven revenue growth for leading browsers and BNPL apps, established adMarketplace’s first consumer-facing UX practice, and developed collateral for the U.S. vs. Google Antitrust Trial.

With a passion for advancing the future of consumer search, I focus on creating seamless, intelligent experiences that anticipate user needs while integrating monetization in ways that feel natural, not intrusive. Beyond building products, I'm passionate about mentoring product designers and collaborating with others reimagining how people discover, search, and connect with information.